My colleague Mike Jeffs has a saying: “if it’s not 100% yes, it’s 100% no.” I always value Mike’s input and we’ve interviewed Strategists…

You didn’t come here to make the choice. You’ve already made it. You’re here to try to understand why you made it. I thought…

Anyone will tell you the agency business is hard. Most agency staffers can add a couple of hard things to the list, most days.…